Outlook Mission Bay

A first for the Eastern Bays, Outlook’s busy Kepa Road location may not have been its strength, but the views were truly compelling. This is reflected in the naming and all the communications which unfolded over 18 months. With a competing project, Horizon, down the road, Outlook required a distinctive positioning that captured the glorious views and the Mission Bay lifestyle.

Squarely aimed at downsizers, this 43-apartment project enjoyed strong uptake, with only one apartment (the sales suite) left unsold at building completion.