Waipapa Mairangi Bay

The Mairangi Bay location has many positives, but we wanted to elevate this apartment complex above the village’s slightly worn reputation. We did this by turning to the history of Mairangi Bay, naming it Waipapa (wood over water) as the area was known by pre-European manu whenua. Our brand identity reflected this strongly, while the campaign made the most of the Mairangi Bay lifestyle. Waipapa’s 18 apartments saw strong early demand, with only the largest apartments taking more than a few weeks to sell.